APAC Sales & Customer Success

Professional Sales Leadership Summary

Led international sales growth and customer success initiatives for ELMOS Semiconductor, a leading automotive ASIC and ASSP supplier, with a strong focus on Asia and Pacific. Built and scaled a product-line–driven sales organization supporting long-term engagement with automotive Tier-1 customers.

ELMOS Success Story (STAR)

S – Situation

ELMOS had strong analog/mixed-signal capabilities, but limited structured presence and scalability in Asia despite clear demand from automotive Tier-1 customers.

T – Task

Establish and scale the Asian sales footprint, build a robust product-line organization, and create long-term Tier-1 customer relationships while ensuring sustainable revenue and margin growth.

A – Action

• Founded three local offices in Asia with full end-to-end setup
• Built a seven-product-line–driven sales and application organization
• Worked directly with Tier-1 customers to align ASIC/ASSP solutions with system and quality requirements
• Established regional distribution and partner strategy across Asia and Europe

R – Result

Delivered 50% revenue growth within one year (2010–2011), establishing stable regional operations and long-term Tier-1 customer trust.

Challenge & Failure Story (STAR)

S – Situation

Early Asian market entry underestimated the importance of local presence and long-term commitment expected by automotive Tier-1 customers.

T – Task

Recover stalled engagements, rebuild trust, and adapt the go-to-market approach without compromising quality or internal focus.

A – Action

• Shifted to a hybrid model combining direct local presence and partners
• Accelerated on-site application engineering support
• Personally engaged senior engineering and purchasing stakeholders
• Strengthened cross-functional alignment between sales, applications, and product lines

R – Result

Reopened stalled Tier-1 programs and established a repeatable, trust-based engagement model that directly supported subsequent revenue growth.

Reflection – What I Would Do Differently

With today’s experience, I would front-load local execution earlier, invest sooner in on-site application support and senior-level engagement, and define clearer go/no-go criteria for Tier-1 opportunities.